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“You want to know the best way to generate leads in the next 12 month. Month. The world is changing and lead generation can seem really overwhelming so to simplify. I am going to give you my top 10 best tips to generate leads in the next 12 month.
Let s get started. Hey everybody. This is antoine dupont and welcome to another video. If you re new here and you re looking for tactical and practical ways to grow your business.
Then please make sure to subscribe and click the mail. So you don t miss a thing. So what are the 10 best lead generation strategies in the next 12 months. So first let s look at what lead generation is and what its purpose is lead generation is the first step in a four step lead generation process.
Which is made up of one lead generation to leap. Capturing three lead. Nurturing and four lead engagement aka. The sale now lead generation is at the top of the lead generation funnel.
It s basically where we attract as many people possible to our brand. Our services or products. And this is really the beginning part of a relationship with a future. Prospect and ultimately and hopefully convert them into a customer without it we wouldn t have a fresh inflow of leads coming to our business and over time ourselves would start to decline that s not what you want right so let s keep those prospect knocking on the door with those amazing 10 best league strategy for businesses in 2019 and the first one and my favorite video.
Marketing videos are already dominating. The internet with our favorite way to consume content and with youtube as the second largest search engine in the world. Behind google and chances are your potential customers already looking for content related to the products and services that you offer and if they watch. Few of your videos.
Chances are that at one point they re going to call you for your services or your products. That s why i said that for most businesses in 2019. Video marketing is the best lead generation tool by far plus your videos are going to position you as the authority in your industry. Now let s move on to the second lead generation strategies.
Clarifying the message on your website. And no matter..
How great your videos are if people watch your video then land on your website and your messaging is confusing. They re going to leave so. Clarifying your message and your value proposition is super. Important for them to convert and the problem is is if your messaging on your website is confusing.
They re not going to stick around they re going to go and check out the competition. You don t want that that s why you need to make sure that your website visitors will get these three things within three seconds of landing on your website. The first one is how are you solving my problem. Number two is how are you making my life.
Better and number three which may seem super simple for you. But how do i get it now the reason. Why i say that number three is super. Important is because for the vast majority of websites that i see the call to action or how do i get.
It is really confusing more info. Get started. I have no idea what that means. I don t want to get started with anything so spend the time to clarify the message so when a prospect lands on your website.
They re super clear what they re going to get how it s going to make their life. Better and how they can get it phone number form to fill out. But it s really super clear and moving on to the third lead generation tactic seo blog content you may have heard it a thousand times. But it s just because it really works getting your website to rank high on google for your keywords.
Still depends in 2019 on amazing content and the best way to get that done well is by having blogs great blogs on your website. So what s seo blog and content. It is rich relevant amazing content that your demographic industry niche target audience is looking for related to your industry now i m not talking about those crappy 200 to 400 words that i ve seen some people putting on the website. Those don t work they didn t work then they don t work today and it won t work tomorrow.
What i mean is i mean highly valuable content content that you would be willing to read and more importantly that the people reading it would be so amazed by the quality of the content that they would share it with their friends. So for example. A local barber should create a blog on their website. Or the top 10 trending hair styles in 2019 now that blog should include ways to get it done pictures samples all that stuff like really make it rich and really good because people are going to read it they re gonna love it and they re going to share.
It another example would be a lawyer dealing with debt collection so for example they could write a blog of the 10 ways to deal with a debt collectors. Once they call you that blogs for the people that are dealing with debt collectors would be super..
Helpful because it would give them a top ten rich in detail list of the things they should and shouldn t do what a debt collector calls them so next and moving on to number four. Which is content distribution. And if content is king then distribution is queen because just writing great content is simply not enough you need to get it in front of the people that matters. Most to you your target audience that s why when you write blog content on your website.
You want to make sure that it reaches as many people as possible with those three simple ways so first obviously share that blog on social media. You can share it on linkedin on facebook on twitter all the channels that are appropriate for your business. Where your target audience is most likely hanging out the second thing you can do is look for social media. Influencers in your industry.
That would be willing to share your content you can simply reach out to them a lot of them will share it for free if they think that the content is valuable and some may want a little bit of money in order to do that and have it as a sponsored post. But influencer marketing is something that you should start paying attention to and the third ways is spend a little bit of money promoting your content on the social media platforms. If you have a blog that is actually doing well and starting to show some ranking possibilities. Then you might want to put in a few bucks and put an ad on facebook to reach a much larger demographic and drive traffic to your website with an amazing blog content and you don t have to spend a fortune twenty five bucks a week or fifty bucks or a hundred bucks a month that s going to be sufficient some time to get a good decent amount of traffic to your blog.
You don t have to spend a fortune moving on to the fifth lead generation strategy. And it s guest posting guest posting is when you contact other blogs or publication and offer them to write content for them you would be surprised as how many publications are actually actively looking great content to put on their online version or printed version of their publications. Same goes with very popular blogs. They re always looking for rich relevant content.
So it s a great opportunity if you re spending. The time and energy to create great blogs to actually deleverage. It and reach out to them and just offer them to guest post on their publications and normally doing so may offer a link back from that publication back to your website. And that is an amazing amount of authority that you absolutely want and this is very popular for seo and lead generation.
Now moving on to the six lead generation strategies and it s webinars offering free online classes. Aka webinars is a great way to build an audience and provide content position you as an authority for your target audience. It s a strategy that many businesses now use to grow their audience. But how does it work generally you will use a tool like zoom or gotowebinar to schedule an event for your target market.
It s very much like scheduling. A facebook live and then you invite people to register for your webinar. You can leverage. Facebook put an ad put twenty five bucks to it to reach your target audience and invite them to basically rsvp for a free webinar and in your webinar.
You re going to provide helpful information how to solve problem give them a top three things that they can do to improve their life whatever industry. You are and at the end you know in the last five minutes you can make an offer you can give them a discount entry or a any kind of offer that you can make them and then try to get some customers that way..
However whether they buy the product or not is not super. Important. What is important is you re starting to develop a relationship with someone that you can nurture over time there might not be a customer today. But they might be next month.
Or six months from now all right moving on to the seventh strategy. Which is digital ads with over two billion monthly users on both facebook and google. Chances are your future customers already there. And what s a guaranteed way to get noticed digital advertising also known as google ads or pay per click or ppc right now digital advertising on facebook.
It s probably the cheapest it s ever going to be and it s the only marketing strategies guaranteed to put you your brand your product services in front of the right audience. That s why for me i am very bullish for most businesses to be having at least a weekly ad on facebook. Advertising your products and services now i have focused the first seven on digital marketing. The next three or offline strategies and starting with number eight is networking making yourself known at local events.
It s one of the best way to generate leads for your business look for groups or event. That will have the highest number of your target market your target audience. There are tons of tools out there one of them that i use quite often is meetup just go to meetupcom. And look for local events.
And you ll be amazed by the number of events in your geographical area with tons of people that are looking for what you sell and if you want to put your networking and hyperdrive try this next. One which is number nine public speaking. If networking is a good idea for your business to generate some leads then you seriously want to look at public speaking. There are tons of events around you looking for qualified speakers.
That can help their audience understanding. One or another topic use this opportunity to grow your business public speaking is networking on steroids. Why because you will establish yourself as the credible source and an authority in that specific industry or service. And i understand that public speaking is not for everyone some people actually fear public speaking more than death.
I m like i don t get that i mean like if you put a gun to my head and say speak or die. I want to speak. However i understand that it s not for everyone. And if you re looking to polish your skills you can certainly look for a local toastmasters that will help you polish your public speaking skills and they have chapters in just about every single city in north america and moving on to number 10 lead generation strategies and it s cold calling.
Yeah. I know you probably hate it..
But cold. Calling. Done. Right actually works.
I think that the problem with coke calling is people trying to overdo. It my suggestion would be start small give yourself i m going to call one person or day or five people per week. I m just going to dedicate two hours on tuesday morning from ten to twelve to call five new people that i ve never called and what are the chances that does five people that you re going to call may not be interested in what you have to offer or hang. It up on you it s actually pretty good.
However cold calling is a numbers game and you have to understand the math. And i know that if you call at least 100 people you will get at least 1 to 5. New clients out of that so spend some time investigating how to do cold calling effectively and give it a shot. You ll be surprised at the results.
You re going to get just remember to keep those three most important things when cool calling to get new business. Number one be prepared know who you going to call and how you re going to help them number two call with the intent to provide value to them not trying to make a sale. But you re trying to help them out. I am bringing value to you and number three stand up and smile.
55 percent of your message is in your body language and even though they cannot see you they can actually sense it and specifically they ll hear the difference okay so those were my 10. Awesome lead generation tips to help you grow your business. Question of the day. What is your most effective lead generation.
He put it in the comments below and let s have fun with it okay so this does it for today. If you have any questions. Any comments put them in the links below and before you leave please. Subscribe and click.
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“#DigitalMarketing #LeadGeneration #AntoineDupontnnIn this video, I share my 10 best lead generation strategies for small business in 2019. Enjoy!nn Subscribe for more tips u0026 videos: https://goo.gl/eWLG1Wnn To put a date on hold for your next event: https://www.antoinedupont.com/nn Let s connect:nhttps://www.facebook.com/antoinedupontspeakernhttps://www.instagram.com/adupont65/nhttps://www.linkedin.com/in/dupontantoine/nhttps://www.katapult.marketing/nnAbout Antoine DupontnAntoine is a recognized expert and strategist in digital marketing. He s an award-winning marketing agency owner and a speaker at national u0026 international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche. nnAntoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work. nnHis past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 u0026 Digitalium 2018 (Romania) and many others.”,
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