“Music in this video. I m going to nshare. Several strategies that you can use use to create na blockbuster. Tagline or slogan for you brand.
My name is kaye. I m the psychology ndriven brand strategist. I m so excited that you nare here please hit the subscribe button nclick. The bell if you want to be notified every time ni release a new video for educational lessons.
Nto build your brand and direct more of your nideal clients like this one before we get into it the nfirst question that you need to ask yourself is do ni really need a tagline but let s talk about a few cases nwhere it can be. Beneficial i have a personal. Brand so my website is kayeputnamcom. You ncould say that my tagline is the title that i ve chosen for myself.
So my title is the psychology ndriven brand strategist. So when you have a personal nbrand. It can be really helpful to have a moniker. A phrase nsomething that explains what you do who you do nit for so that people get more context than just your name your name isn t going to tell nthem how you can help them.
But your title or your tagline can similarly. If you have a nbrand name that doesn t mean something intrinsically nto people. When they hear it having the tagline or the slogan. Nor even just a description of what you do as the nsubtitle to your brand can add to the understanding.
We don t ever want to confuse npeople or have them wonder. If we can help them at all ncause. They ll just leave and go find somebody that nthey. Know will help them upbeat new age music.
There are three types nof taglines that i often recommend for my clients. And there isn t nnecessarily a right answer sometimes it works best nto. Just brainstorm options in each of these three ncategories to see what the best option that you come up with is the three types are the ndifferentiation tagline. The results oriented tagline nor.
The literal tagline upbeat new age music. Think of the differentiation ntagline as a rallying cry for your tribe. Why should they choose you over everybody else in the market. One of my very first nclients who was a blogger in the military lifestyle niche had a blog that was called joe my ngosh her name was joe the tagline that we came up for her brand was stories that feel like coming home.
So this was her differentiation npoint. She was telling stories that made people nfeel like they were at home like they were accepted that they were in the right place. And the were comfortable and very accepting of all ndifferent types of points of views within the military lifestyle. Apple s differentiation ntagline is think different again it s like that rallying cry.
We aren t gonna buy a npc cause we re creative gosh. Darn it loreal s is because you re worth it again they re pushing ntheir point of view out to the market. So that we as nconsumers can pick a company that we resonate with or state farm like a good nneighbor. State farm is there so again.
It s reinforcing nhow. They re different from other options in the market. Other insurance companies might be cold or impersonal. But state nfarm is completely different.
It s like a good neighbor nwho s gonna help you out when you have an emergency upbeat new age music type two is the results. Nor. The outcome tagline. One of my more.
Recent nclients was dr. Katy. Henry. And her tagline was fuel nyour joy.
So by working with her. That is the outcome that you get when you work with her for nlike personal coaching health coaching business ncoaching. She has a holistic set of services nand that is the universal outcome that she s giving to people m m s famous tagline nis melts in your mouth not in your hand. So it s njust telling you what the product does it tells nyou why it s special why would you want to eat m.
Ms. As opposed to a snicker s bar well as a mom. Hopefully. Nyou don t have to clean up as many messes and then southwest ding.
You are now free to move about the country so again just reinforcing the outcome. What you do with people nit s not just an airline you re bringing people nfrom one place to another whether that s on a vacation. Nor to see their loved ones and giving you a trigger that ding sound that we hear on airplanes to nreinforce their brand identity. And what they do for you upbeat new age music lastly the literal tagline ncan just tell people what you do this one isn t nas emotionally resonant.
But it can be really effective nif like i said before your name doesn t distinctly nexplain what you do so my title the psychology ndriven brand strategist is an example of a literal tagline. The new york times tagline is all the news that s fit to print. Bit nof. A differentiation point there too.
But again it s just telling us that its a news platform. Nthat s only going to share the most important stuff so brainstorm different options within each of these three categories nand. I have confidence that you are going to land on something that s super amazing for your brand and even if you don t nfind. One like the one that s most amazing nfeel free to use others as headlines social media graphics like quote graphics use nall of your intellectual hard work in different nplaces even if you end up with more options than njust.
The single tagline that you re going to use forever and ever give yourself some space nif that doesn t happen upbeat new age music. Remember your client npsychology in all of this so unless you have a really confusing name. I would definitely nrecommend moving towards either the differentiation ntagline or the results and outcome. Tagline cause nthose are gonna have more of an emotional impact with the npeople that you re targeting comment below this video ni would love to hear what your current tagline nis or what you come up with from this exercise and nagain subscribe to my channel.
If you found this useful ni would love to share. ” ..
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“A tagline for your brand can give helpful context, differentiate your brand, and even shorten your sales cycle. nnIn this video, I am reviewing the three types of taglines I suggest for my clients. I m showing you exactly what these types of taglines are, and which ones might work best for your brand. And – *bonus* – you ll learn how to put any back-up taglines that you brainstorm to work, too! nn——————nnMY VIDEO SET UP: nhttps://kit.co/kayeputnam/youtube-live-video nnMY FAVORITE BOOKS:nPersonal Development Books: https://kit.co/kayeputnam/self-development-booksnBranding Books: https://kit.co/kayeputnam/branding-booksnnBUSINESS TOOLS u0026 SOFTWARE I RECOMMEND:nSet up u0026 sell an online course: http://bit.ly/KayeTeachablenHost live or evergreen webinars: http://bit.ly/KayeEZWebinarnBuild a lead-generating quiz: http://bit.ly/interactquizzesnArchetype-specific templates u0026 assets: http://bit.ly/KayeCM nDrag u0026 drop launch funnels: http://bit.ly/KayeCFnI use Divi to build 99% of sites for me u0026 clients: http://bit.ly/KayeDivinu0026 prefer to host on WPEngine: http://bit.ly/KayeWPEng (get 2 months free!)nn——————nnAre you an advanced entrepreneur and serious about scaling your brand beyond 6 figures? nMy team has created a FREE Brand Scaling Guide specifically for you. nnIn it, we share secrets to unlocking your innate brand advantages and becoming the singular choice for your ideal clients. It s based on my team s work with 500+ students and clients, and the process we use to define and scale psychology-driven brands. nnGet the Brand Scaling Guide here:nhttp://www.claritycode.co/scaling-guidenn——nnYou can join me, my team of branding experts – and my community of audacious dreamers and do-ers – in these places: nnSay hello on social:nFacebook Page: https://www.facebook.com/marketingkaye/nFacebook Group: https://www.facebook.com/groups/570487066328049/ nInstagram: https://www.instagram.com/kayeputnam/ nPinterest: https://www.pinterest.com/kayeputnam/”,
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