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“Keys clacking cash register rings forget about what you ve learned in college and university. University. It s not important break sentences up into nsmaller ones. Smaller ones now what i mean by smaller sentences.
What would you define nas a smaller sentence under 10 words could be so think of in terms nhere s what i like to do you think of the copy. I wouldn t have more than four or five maybe maximum five lines per paragraph sometimes i will have ntwo lines per paragraph sometimes i even have one line or one word per paragraph. It s ok imagine if all this he didn t break it up and have a one big chunk can you imagine that readership very very difficult to read so a lot of these what you re hearing are these are very common ncopywriting mistakes. I would say the biggest.
One is most people that talk about too much me nme me me me me me me me. I ve been in business for 15 years. I ve done all these things here s why we are so good here s why work we do who gives a fuck write this down your customers don t care. Most entrepreneurs.
They nwrite in a way that it s about the ego versus ngetting into their client s ego focusing on their needs nfocusing on their problems. What are they looking for now. I wanna talk about have nmy mentee stephen come up here he s gonna share with you what i believe the most important part of copywriting. So i ve been training.
Stephen nfor. Now a number of months now on how to write copy the third thing that ni do for research is i take a look at the customer reviews. This is very very important because within the customer reviews. What are you gonna find you re gonna find the ndeepest pain points right you re gonna find the deepest desires you re gonna find all of their objections and you re gonna figure nout what kinda language that your target market talks in you figure out the kinda conversations that they have in their head.
So that is very very important you wanna be able to nengage with the reader in the target audience in a way that they wanna be spoken with to because at the end of the day neverybody wants to buy it they just wanna be sold. So you have to be able to nconnect with the audience..
So let me give you just a two quick headline effective. Writing strategies. There are probably 20 30. Ndifferent headline templates.
But for now. I just wanna give you two two of my favorite. The ncommon ones that i use bright music. The first one it s called nstate.
The claim as a question state. The claim as a what audience question yeah so it would be nwho else wants to blank. Who else wants to a proven headline or would you like to who else wants to or would you like to so. You state.
A claim as a question n. Question as a question. Ok state. A claim as a question.
So. Here s our new page. Which is a squeeze. Page na.
Name squeeze page. All we re asking is now from that corporate look to this let..
Me read the question for you would you like to make. 50000. 100000. Or even half a million in the highly lucrative real estate market in british columbia and here s the ebook where we nsend you free insider secrets to getting your inside.
Nreal estate license. Name and email. That s all we asking ok and then here again it s na benefit insider secrets. I m giving them something for what free n for free insider secrets also nanother proven.
Headline insider. Secrets. To da. Da.
Da. Da. To getting your real estate license in the fastest. Time.
Possible. Is there a benefit yes or no yes n. So you can see question headline. Now next.
One is make the subject newsy meaning that people read news. Because they want to know what is new so when you enter the nconversations in their mind..
And you answer the question. What s new it captures their attention. So people love to discover new things that are new and interesting nand want to keep what s going on in the world. So you think about it how many have seen some of these ads.
When you log into your nfacebook new discovery. How many have seen that before how many click on some of those ads yes n. Murmuring in audience no sea pines right. But that s what i mean new make it news worthy.
So you could use introducing announcing. Discover. Blank. Discover is a.
Very. Very. Powerful word. Discover.
Da. Da. Da. Da.
Here s what. We did. So. You saw.
The name squeeze npage after they opt in this is the page that we take them to now you don t see this is na chunk of the sales page. But the sales page is long. I m gonna break it down chunk by chunk so why real estate. Discover what s the word audience.
Discover discover the life changing career. Where you control your schedule and you determine the lifestyle nfor you and your family lemme ask you a question what we sell is basically real nestate classes helping people to get their real estate license. You get that right n. Audience murmuring.
Do you see any of that in the headline. No why not because why do people nwanna get into real estate woman make money make money and also freedom so i ll lead with that nright in the headline. Now copy is not the kind of writing that you learn in school copy s not the kind of nwriting you learn in what audience murmuring forget what you learn in school forget being academically correct forget about any of that stuff forget what you learn in school. I m not talking about that copy is the spoken language it s the what audience spoken language.
Yeah in written form it means that you should nwrite the way you yeah write the way you speak. ” ..
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“Want MORE Copywriting Secrets? Click Here: http://copywritingtips.danlok.linknnWhat are 5 copywriting tips for beginners? In this video, Dan Lok reveals 5 copywriting tips he got from his first mentor, Alan Jacques. If you don t know, Dan Lok is a master copywriter and persuasion expert. Watch this video now to discover 5 copywriting tips for beginners.nn SUBSCRIBE TO DAN S YOUTUBE CHANNEL NOW nhttps://www.youtube.com/danlok?sub_confirmation=1nnCheck out these Top Trending Playlist: n1.) How to Sell High Ticket Products u0026 Services: https://www.youtube.com/playlist?list=PLEmTTOfet46PlgDZSSo-gxM8ahZ9RtNQEnn2.) The Art of High Ticket Sales – https://www.youtube.com/playlist?list=PLEmTTOfet46NufVkPfYhpUJAD1OBoQEEdnn3.) Millionaire Mindset – https://www.youtube.com/playlist?list=PLEmTTOfet46O591glMGzRMoHaIJB-bQiqnnDan Lok, a.k.a. The King of High-Ticket Sales is one of the highest-paid and most respected consultants in the luxury and high-ticket space. nnDan is the creator of High-Ticket Millions Methodology , the world s most advanced system for getting high-end clients and commanding high fees with no resistance. nnDan works exclusively with coaches, consultants, thought leaders and other service professionals who want a more sustainable, leveraged lifestyle and business through High-Ticket programs and Equity Income.nnDan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. nnNot only he is a two times TEDx opening speaker, he s also an international best-selling author of over 12 books and the host of Shoulders of Titans show. nnDan s availability is extremely limited. As such, he s very selective and he is expensive (although it will be FAR less expensive than staying where you are). nnMany of his clients are seeing a positive return on their investments in days, not months.nnBut if you think your business might benefit from one-on-one interaction with Dan, visit http://danlok.com nnnn WANT TO OWN DAN S BOOKS? nhttp://www.amazon.com/Dan-Lok/e/B002BLXW1Knn NEED SOLID ADVICE? nnRequest a call with Dan: nhttps://clarity.fm/danloknnn CONNECT WITH DAN ON SOCIAL MEDIA nnBlog: http://www.danlok.com/blog/nPodcast: http://www.shouldersoftitans.com/nTwitter: https://twitter.com/danthemanloknInstagram: https://www.instagram.com/danlok/nYouTube: https://www.youtube.com/danloknLinkedin: https://www.linkedin.com/in/danloknAmazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1Knn#DanLok #Copywriting #SalesInPrintnnThis video is about 5 Copywriting Tips For Beginnersnhttps://youtu.be/V3P8_Yqe9nknhttps://youtu.be/V3P8_Yqe9nk”,
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