“My experiences. I ve found that there s eight characteristics of a perfect tag line line and each tag line that i create for a business or startup. I do to meet every single one of these now that might change depending on the wants and needs of a specific business or the preferences of the entrepreneur that s in charge of the business. But i always try to meet every single one that s also the reason i have think different apples tagline.
I think it pretty much perfectly meets every single one of these eight so number one is short you want a tagline to be short. I always try to keep it under i d say five to six words sometimes they re longer it depends on the business and the point you re trying to get across most of the great tag lines are two to five words. Most aren t much longer you can get away with it if you have an invested target market of who s gonna understand it invest it just means they want to hear what you have to say number two is memorable not all short tag lines are memorable..
You want to make sure you use really and simple words. And it has to be catchy. So sometimes companies will use rhymes or play on words different things to make sure. It s memorable number three is easy to understand obviously you don t want it to be complex.
It has to be a real short punchy statement. That s obviously short memorable and easy to understand number four is flows with the name of the business. Apple think different nike just do it you want to be able to say your business name followed by the tagline and have it feel like it s like it flows..
Number five is aligns with the brand. This one s pretty obvious think different works for apple. Because they do things differently. This is the way they approach business.
So it definitely aligns with their brand. Number six is showcases a key benefit and this is something that can be really difficult with a tagline especially dependent the type of tagline. You decided to go with it works for apple in this situation because they promote being different and having products that are superior to others..
And that resonates with their target market. They want that they want to be different. They consider themselves different than everybody else. And that s why they go with apple products.
So this definitely showcases a key benefit for them number seven is differentiates the brand from competitors. I feel like this one is obvious as well them using think different it separates them from other competitors. There there s outwardly saying we re different this is what makes us different..
This is why you should buy in with us and number eight positives encourages a positive reaction from the target market and this can be a thought in this case. It is a thought they re saying think different don t go with the cheapest option or what s all around you make sure to seek out things that are better. Which is us nike also does a great job with this just do it they re encouraging a positive reaction from the target market they want them to get out there and be active to accomplish their athletic goals to put on that pair of nikes and go for a run so these are the eight characteristics of a perfect tagline and this also will be available in the course worksheet so feel free to reference that you don t have to read these down. I have provided ” .
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“Take the full “How to Create the Perfect Tagline for Your Small Business” course here on Skillshare: http://skl.sh/2wfudmcnnNeed help? Hire me to write your tagline: https://www.fiverr.com/mdluchies/create-a-motto-or-tagline-for-your-business nnRead my full post on these characteristics here: http://michaelluchies.com/blog/the-8-characteristics-of-a-perfect-tagline-picking-the-right-motto-or-slogan-for-your-small-businessnnOver the last decade, I ve helped hundreds of entrepreneurs create taglines for their startups and small businesses. While working on a new course where I help entrepreneurs create taglines instead of needing to hire someone like me, I developed a list of 8 characteristics that are part of nearly every great tagline. So before finalizing your new tagline, or maybe while you consider if your tagline is good enough to represent your brand, review these 8 characteristics of a great company tagline or motto:nn- Shortn- Memorablen- Easy to Understandn- Flows with the Name of the Businessn- Aligns with the Brandn- Showcases a Key Benefitn- Differentiates the Brand from Competitorsn- Encourages a Positive Reaction from the Target Market nnGood luck creating your tagline. Please check out my course (link above) for instructions on how to create your own, and for help or to hire me to create a perfect tagline for your business, contact me at [email protected]”,
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