who is the primary audience for most business reports? This is a topic that many people are looking for. thetruthaboutdow.org is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, thetruthaboutdow.org would like to introduce to you Advanced Facebook Ad Targeting: A Research Method for Finding Relevant Cold Audiences . Following along are instructions in the video below:
“Your facebook nand instagram ads is one of the most important aspects nthat you need need to get right and dialed in if you wanna see results from your facebook instagram ads. Unfortunately. It s one of those areas that most people get nwrong and is the result of them losing money on their ads. I m gonna break down exactly nhow you can be attracting your ideal audience on nfacebook inside of ads manager music.
This is a big mistake nthat. I see people make with their facebook and ninstagram ad campaigns. They don t get the targeting right. I first wanna start this video off by describing the three ndifferent audience types that you need to understand nfor your ad targeting.
So the first one is your warm audiences your warm. Audiences are nyour website visitors they re warm audiences because these people likely know who you are the second audience is colder audience not quite warm. But not quite cold. These are your lookalike audiences lookalike audiences are nadditional audiences based on one of your warm.
Naudiences people who have engaged with your facebook page nor instagram profile people who have visited your website your base audience that you re creating a lookalike audience from needs to be at least 1000. People the third type of audience the one that we re gonna be talking about here. In this video is nyour cold audiences how do i find people on nfacebook and instagram. Who are my audience how do i put my ads in front nof.
My ideal target audience. What is going to separate you from all your competitors out there doing the research first let s just say i m in the yoga niche. And i m selling yoga. Mats or nmaybe.
I have a course on yoga. Most people would go. It s not a bad thing. There s so many different levels.
And so many different nlayers of that audience that i wanna be clear on the first thing. I wanna start off with is really thinking through nmy target audience. What types of brands is nmy target audience into where do they shop. What are their hobbies do they read certain books do they watch tv shows that sorta thing maybe they shop at whole foods.
Maybe they re interested nin brands. Like lululemon or lorna. Jane. Or athleta.
Maybe. They read yoga journal magazine. These are all different noptions. I can target.
The other thing to remember is that there are different levels of people within your target audience. If i m targeting women who have an interest in nyoga journal magazine. I m gonna be speaking to them differently than i would somebody nwho is just starting out and so that s why it s super important to understand the ndifferent types of people within our target audience. I like to keep a running nlist of the targeting ideas that i come up with once i get that list then i use facebook s targeting ncapabilities and tools to add to that list so the.
First tool i nwanna take you through is audience insights go to businessfacebookcom. Adsmanager and from there you go to the three lines in the upper left hand corner facebook. Calls. This the hamburger menu go to the all tools and then nclick on audience insights in the left hand column here.
We have these different options. I m gonna go down to interests let s just type in hot yoga. The first thing that nfacebook s gonna show us is the demographic breakdown. You can see here that of nthe people on facebook.
Who have an interest in hot yoga. 82 of the audience is women. 18. Is men and then the majority of those npeople are between 25 and 44.
Why is that information helpful now i know to be targeting my ads to women between 25 and 44. I m gonna click on the page likes tab and then scroll down to the bottom here as you can see here. It s giving us. A list nof different interests that are similar to hot yoga.
And this is really where it gets fun. Because maybe. I didn t even think of spiritual gangster nas. A targeting option that would have my yoga audience in it.
I would add spiritual ngangster to my running list. What i wanna do here is nkeep adding to my list. I can click on the see more option and then keep scrolling down here is yoga journal. Nmagazine.
Or theskimm maybe. I never thought of nbrene brown as an option and this is a perfect example nof where most people stop. I would absolutely test ntargeting brene brown. Because the primary audience of nbrene brown is mostly women.
I wanna go back up here nto the interests section. I m gonna x out of hot nyoga and in the interests. I m gonna add in here yoga. Njournal and see what comes up now i m gonna look at different options that are in this list that nweren t in the other list institute for integrative nutrition.
I didn t see that in the previous list. But that might be a great option to test. I wanna add that to my list. So i keep taking noptions from these lists and add it back to the interests list and keep doing the research to ncompile a nice targeting list to reach my target audience.
So in addition to audience insights you can also do targeting research right inside of ads manager ninside of the campaign setup and you would do this at the ad set level right now. I m gonna take you over inside of the ad set level and show you exactly how to do more target naudience research using the detailed targeting section. So we get to that inside nof our campaign setup. Now let s type in the exact nsame thing.
We just typed into audience insights and see if we get any different things. So i m gonna type in hot yoga here s my hot yoga option now i m gonna click the suggestions link and see what options come up now i get yin yoga. Bikram nyoga. Hatha yoga.
Karma yoga. Here s our yoga journal. Nhere s brene brown. Here s yoga teacher yoga alliance here s meditation meditation nis the perfect example of something that maybe we ndidn t think about before but probably people who are meditating are interested in yoga.
So i would add meditation to my list you can use the suggestions nlink right here in the detailed targeting section to find new ideas to target our ads too as your compiling your targeting list and you re gonna be nsetting up your ad sets with your targeting options. What i recommend that you do is group. Together. Similar ninterests.
Within an ad set. I have hot yoga. Let s click on yin. Yoga and see what that does that jumps me way up nto 64.
Million people maybe i m gonna stop right there i m just out of curiosity nuncheck yin yoga and if i click on bikram nyoga. What does that do that brings me up to a million people all right cool. I wanna choose one more to see if i can get that a little bit bigger and i m gonna add in hatha nyoga and see what that does so now i m at 32. Million.
People the ideal potential reach naudience size is somewhere at least a million people nup to a few million people maybe three four million people. The more data that we can ngive facebook s algorithm to work with for our ads. The better results that we re gonna get what we ve talked about ntoday is i recommend that you start with a nwarmest audiences first the second type of naudience that i recommend that you prioritize is nthe lookalike. Audience.
And then again the third priority in your targeting priorities nis. The cold audiences. If you don t have any warm naudiences. No worries you can start right off nwith the cold audiences.
But if you do have warm naudiences start there create look alike audiences nof those warm audiences. And then also include some ncold targeting audiences like we talked about today. So. There you have it the fundamentals.
That are gonna get you results. In reaching your exact ntarget audience on facebook through facebook s cold naudience targeting make sure to watch my nfriend mari smith s video. Which is on the screen right here where she s gonna be talking about how to increase your organic reach also if you ve not yet watched my video that s also on the screen here where i walk you through step by step how to set up a profitable facebook and instagram ads campaign. ” .
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“Need to find new and relevant audiences to target with your Facebook ads? Expert Rick Mulready shows you an advanced targeting method for expanding your cold audiences.n nYou ll discover a detailed research process (using Facebook s native tools) that ensures your ads will be highly targeted to relevant people. nn Subscribe for More Social Media Marketing Tactics n– https://www.socialmediaexaminer.com/subnn Check Out Rick s Podcast for More Tips About Facebook Adsn– https://rickmulready.com/podcast/n n Subscribe to The Social Media Marketing Podcastn– https://www.socialmediaexaminer.com/shows/nn Wondering How Fellow Marketers Are Using Social Media? n– Download our Industry Report: https://www.socialmediaexaminer.com/zsyxnn#SocialMediaMarketing #FacebookMarketing #FacebookAds”,
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