primary audience vs secondary audience This is a topic that many people are looking for. thetruthaboutdow.org is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, thetruthaboutdow.org would like to introduce to you Audience Analysis: Determining the Needs of Your Audience . Following along are instructions in the video below:
“The needs and expectations you must meet whenever you need to create something ask who who is my primary audience and who is my secondary audience or audiences. The primary refers to the person or people who will first see and evaluate your work. The primary audience for an assignment in college. For example is your professor.
So you are creating something for your professor. That primary audience typically has specific expectations based on prior experience. So if your assignment is an academic paper. Then your professor has specific ideas about what you will do in that paper does your paper follow style rules does it use good research is it on topic for this semester.
Is it very a very specific assignment so while you re wondering what your professor wants your professor has very clear ideas about what he or she expects if you can generate exactly what your professor expects or even more than he or she expects yay you ve exceeded the requirements and major instructor. Very happy which makes you very happy the primary audience for an advertising agency is the executives in advertising department at the company that hired the agency. So this is the first primary audience that you at the agency must please that primary audience also has specific expectations based on prior experience their marketing campaign. Their budget and customer demographics.
So you need to know your audience s expectations. Both explicit and implicit explicit expectations are those that are established as part of the assignment and field. So people clearly lay out explicit expectations. They tell you what they are for example.
An explicit expectation at many colleges is an assignment write your research paper in a particular style. They ll either tell you mla apa or chicago..
Now implicit expectations are often those that require. Some research and they might be based on the characteristics needs and experience of the primary audience implicit expectations. Require you to know a lot more about your audience. So if you are presenting for an ad agency and you re wondering what to give them you probably should know that several years ago.
They had a very bad experience with a tv commercial. The secondary audience refers to any person or people who could see and evaluate your work. Therefore. If the primary audience for an assignment in college.
Is your professor. Then the secondary audience for that assignment is anyone your professor might show it to also consider that the secondary audience for that assignment might be someone you want to show that assignment to later so you ll create the assignment for the professor. But later that assignment will serve another job duty for example you ll write that paper and submit it as a graduate school work sample in the case of an advertising agency. Your secondary audience.
The public will see the advertisements becomes the primary audience when the company approves your ads. So there are implicit expectations about audience here as well you need to ask yourself how can i get this audience to buy this product. This primary audience of consumers might be a mystery to you so once again ask yourself what do these people want and expect. When you do your audience analysis.
You are asking the big questions. What does my audience or audiences..
Expect who is my audience. How do i know what my audience wants begin with demographic information. Answer. These questions what s the age of this person or people are they male female a mixture create your venn diagrams.
Even if they re just in your mind figure out the ages of the audience. So if you have multiple people that you re evaluating determine what age group they re in what their expectations might be based on this you must also think about their knowledge about the subject. This is critical. So if you have a very knowledgeable audience you are going to present your information.
Differently than if you have a very naughty that has very little knowledge about the subject in that case. You re going to need to educate your audience answer. Other questions and create more questions based on what you are presenting based on your project itself and the situation you want to know the education level. The person you re presenting to what are you the country do they live in what work experience do they have what s their socioeconomic status.
Answer other questions about religion ethnicity and political affiliation often these will play more an important role than you might at first perceived. They will certainly affect the language choices that you use and how you present things. So once again another critical area. As far as answering questions is technical expertise.
Particularly if you are teaching something someone something technical to answer. These questions begin by brainstorming come up with all the possible questions that could affect audience..
Expectations and reactions. So don t just use the audience analysis questions generated here think about your specific assignment. What you are trying to do and come up with questions begin by asking questions. When you can directly ask your audience questions show samples of your evolving work.
When that makes sense conduct trials get others to read and view your work feedback is important ask yourself. Always what are the characteristics of other possible readers what words phrases or choices could create a negative impression. Look let s consider the case briefly of mitt romney and is 47 comments that he made in 2012. Now he originally was making these comments at the home of a private campaign contributor in boca raton.
However video was taken by a bartender and these comments were widely disseminated and the video was watched and this hurt his presidential can payne now. Mitt romney claims that his original comments were just intended for that specific audience. However he should have taken into account. The fact that his primary items for the election.
A secondary audience for these particular comments would have big problems with the words and phrases. That he used let s consider another case in this case. The choice was inappropriate and in sensitive call of duty ghost. The company that produces this video game created a commercial that showed a group of young men.
And megan fox. Participating in a shootout in las vegas..
As frank sinatra s music. Played. Now the heavy artillery and the shootout itself shown in a very real world venue was seen as incredibly insensitive in light of the recent mass shootings. So both words phrases and choices can play a huge role in how your work is perceived and you need to consider not just your primary audience.
But the reactions of any secondary audiences and you need to carefully think about the primary audience. Because video gamers themselves probably took this call of duty ghosts. Commercial and stride. However.
There was a wider and bigger audience than the creators of the video game thought about all those who have been affected by real world violence and saw this as inappropriate and became angry now these people also purchase video games often as gifts so consider that knowing all that knowing your audience s characteristics. Knowing how they might perceive things having done research go back to the requirements of the work itself these are important if you ve been asked to create a 30 second commercial. Don t create a two minute commercial. Carefully fulfill the requirements of the job.
But always keep the characteristics of the audience or audiences in mind audience expectations and potential reactions should shape your creation process. You ve just been watching victoria mccrady audience the ” ..
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“Every time you create something, whether it is a business proposal, an advertisement or a research project, you need to consider the needs of your audience, which typically requires you to conduct an audience analysis.”,
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