video style guidelines This is a topic that many people are looking for. thetruthaboutdow.org is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, thetruthaboutdow.org would like to introduce to you Brand identity guidelines. A walk through guide of a brand identity / logo guidelines document. . Following along are instructions in the video below:
“Folks and welcome nto. This video on brand identity. Guidelines or as nthey re. Sometimes sometimes called logo guidelines now.
I have actually done a video with you on this and you can nfind it on my youtube channel. But since posting the video nup. I ve had multiple requests from people for me to run nthrough. An actual set of brand identity guidelines.
So nthat you can see exactly what i was talking about in the previous video. So let s just get straight to it okay folks so here we can nsee the cover page for the brand identity guidelines for delante and this was a project. I ndid in conjunction with the profitable firm who specialise in working with accountancy firms. So let s move into the document itself.
So we ve got a very brief nintroduction just saying. What the purpose of the guidelines are and then another few paragraphs just talking about nhow your brand shouldn t be compromised and how these guidelines will ensure that that s the case and then we re onto the logo ndesign itself so here we have the delante logo shown nin its primary colours and then on the next page nwe have the logo as it would appear in black and white then you have the logo usage nand. The first thing that we see here are exclusion zone and minimum reproduction size. Now.
The exclusion zone is nbasically. The amount of white space that should always nbe left around your logo..
Otherwise you can find nif. You give your logo to another company to use and say nthey re making a publication or a brochure. Then you put your logo. Quite close to some nblocks of text or some imagery and your logo gets a bit lost nso what you want to do is you want to specify nminimum amount of space that must always be left around your logo.
Now i use x sizes. So i ll nchoose a part of the logo give that the specification of nx and then the space around would be a fraction of nwhatever that x size is it just makes it easier nto work out rather than having specific numbers nwhich could change at every different size of your logo below that we ve got nminimum reproduction size. This is basically the smallest nsize that your logo can be reproduced without it losing detail or becoming illegible then we re onto basically ndon t distort your logo. Don t allow people to nsquash it or stretch.
It to fit a specific space that they have your logo should always nappear as it does here in the box marked correct. Then we ve got the next none. Which is contrast or lack of contrast between your nlogo and a background colour you need to make sure that your logo stands out. And is clear in this instance.
The blue ncolour clashes a little bit with the grey and it s not nreally all that legible so in this instance. What we ndo is we would opt for the white version of the nlogo and as you can see it s much clearer than nthe colour one above and then again talking about ndistortion. But this time of individual elements within the logo sometimes people just nmess around and you really don t want that you want nit to look as it does in the box marked correct colour changes you d be surprised at how noften colours will be changed in your logo just on a whim. I have no idea why.
But it ndoes happen and it has happened to some of my clients. So you need to specify again nthat colours cannot be changed from the colours..
Which are listed inside the brand identity guidelines. If you re creating an advert nor. Someone is creating an advert for you you don t need to go over the top with your logo. You just need to have it once nin a fairly prominent place and that s enough going overboard with it and ndotting.
It around just to try to make sure people ndefinitely. See your logo isn t a great idea cause nit looks a bit silly. And it just really messes up any nflow and layout to the advert. Then we ve got the colour nscheme itself and on this page.
What i ve done is i ve got ntwo blocks here for the two colours and the logo nmay have three colours. It may have four. And what we do is. We specify.
Nthe pantone. Colour. References. C.
R. G. B. And hex codes.
That way. It s a very easy nreference if you need to give a colour code to a printer or nanyone. Else. That s producing a piece of binding material nfor.
You and they require your logo colours you can quickly ngive them to them without having to go back to your designer. And ask them what the colours are here we can see the again nthis is a bit like the contrast page that we had but it just nshows. The logo on different strengths of grey and black and also a few different colours and nhow the logo should appear or what option you should use nfor your logo. So we ve got the colour one on the top ntwo backgrounds cause they re quite light and then we use nthe black one in the middle because obviously on the nleft hand side.
We have an orange background. Which nwould not show up the orange triangle. So we ve gone with black and then you ve got the red none below that which it does again interfere with the norange. A little bit so we ve gone with the nwhite option this time and then the same on the right then on to topography.
So i nspecify. The topography..
Which is being used in the nactual logo mark itself. Albeit. There has been some nadaptation to the letters. But this is the logo ntypeface that was used anaheim gothic and i also nhave listed a primary typeface.
Which works well with the logo ntypeface. So for things like body. Copy headlines and sub headlines. And that s the last page.
In nthe brand identity guidelines. So there you have it nthat s a simple set of brand identity guidelines. I hope this in conjunction nwith. My previous video explains to you why they re nimportant and why you should have a set for your business or if you re a designer nwatching.
This video. Why you should be creating brand nidentity guidelines for your clients. So thanks for taking the time to watch give the video a thumbs nup subscribe to my channel. If you haven t already and nplease make sure to share it on your social channels cause it really helps me out ” .
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“I ve had many requests to do a video where I run through an example of a brand identity guidelines document. So, I am happy to oblige :)nnBrand identity or logo guidelines as they can often be referred to; are a useful way of quickly accessing technical details about your logo such as colour codes and font types. They are also a way of making sure that your logo is always presented in the way that it is intended, no matter who is using it.nnStay Creative!nColnn——————————nnWant to learn more about brand and branding from me and join a community of like-minded people?nnJoin my free Rock Your brand Facebook group at www.rockyourbrand.co.uknn——————————-nnYou can also find me on these other platforms too:nnTwitter: https://twitter.com/pixelscolnFacebook: https://www.facebook.com/PixelsInkDesignnInstagram: https://www.instagram.com/pixelscolnWebsite: http://www.pixelsink.comnn——————————-nnIf you are growing your own YouTube channel, then you need TUBEBUDDY:nnhttps://www.tubebuddy.com/pixelsink”,
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