marketing agency rfp This is a topic that many people are looking for. thetruthaboutdow.org is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, thetruthaboutdow.org would like to introduce to you Catalyst Marketing Agency – RFP – Village Homes . Following along are instructions in the video below:
“Believe in the power of chemistry relationships don t feel genuine without it so we we thought it would be helpful if we responded to your rfp. Via video. So can see our chemistry in action. We live chemistry with our clients and with ideas every day.
The ideas that have legs. We say they have chemistry when we click with clients about a strategy to help grow their business. We call that chemistry to we look forward to the chemistry will be sharing with you so we ll start with a marketing research project looking at the price range of denver connection homes in the two hundred and fifty thousand dollars to four hundred thousand dollar range. We have backed out from there that in order to afford a home in this.
Range you need to make somewhere in the range of 70000. To one hundred and ten thousand dollars minimum and will then create a quantitative online. Research study and using people. With that are within that income range.
As well as people who are either looking for a home or happenin in the home buyer market once we have a statistically relevant sample size and data points. We will then take that information and we will go into a qualitative research study. Which will most likely be a focus group in that focus group will prod and poke a little bit on some of the things that we re interesting that came out of the quant study as well as their media and consumption habits and behavioral things like that so that we can really start to find some insights and some really interesting points about the sockets. No no ma.
am no nope no i we want to look we want to buy a home we want to own a home in denver. But with the market. The way. It is right now.
It s just it s just too much for us. I think. It s a little bit overpriced right now it s insane. It s really difficult.
It s exploding that s for sure it s getting pricier. It s very expensive. It s kind of hard to manage and figure out even where to start as a someone looking to break into buying a house doesn t sound bad. Yeah.
I would be surprised to hear that no that s great news. That makes a lot of sense for a lot people to move into that would be amazing. I i would be very surprised to hear about the head that would be surprising yeah well absolutely i mean if i couldn t forget it for cheaper simple. I m paying right now right here.
Then yeah. Absolutely that would be great. I i mean i can t imagine that right now the way things are but i think that would be just really cool you will also create a competitive study for you so we can really understand who you are up against and then we ll also be talking to people to understand what else they might be considering in this market. So we can really see what s going to have denver connections really stand apart and help us create that unique selling product.
We really think it s important to do that because denver is such a price competitive and really thriving real estate market. We expect to get great actionable data from the market research and then we re going to take that data and create a strategic plan. That s going to incorporate marketing lead generation. Public.
Relations. Advertising promotions and social media. And then we re going to build the buyers. Personas as well as the buyers journey.
So we re going to take the leads from awareness to consideration to purchase we re building on what we ve learned from the firsthand research. We re going to round out our audiences media profile by using syndicated resource. Like mri do you really understand what are their media consumption habits. We will identify the most appropriate channels to go after so is it search is it mobile is it social is it out of home and then from there we re going to identify the most appropriate publishers.
And the most targeted as well. Then once we have the overall media approach nailed. Then we re going to develop a media plan with flight dates. Publishers impressions budget and then targeted conversions for each channel.
So once a media plan is approved. We partner with companies like centro who purchase a significant amount of media. So last year alone they purchased 375 million dollars of media and that kind of volume gives them significant buying power and we find that our clients really benefit from that because it saves. Them money and we can apply the dollar saved into additional media impressions and then we also believe in leveraging technology.
So we re going to be using dsps or demand side platforms and programmatic buying to target to the right audience at the right time at the right price. We are champions of really big ideas and we really do believe that in order to have truly effective marketing. You must start with a real insight. So the insights that we get from that research will really drive the creative brief and then the creative brief will really drive the big idea when we get to the creative brief stage.
We will pull in some big thinkers as well as some people who are more specialized in the area of homebuilding and placemaking that s when we really build the foundation for the brand the brand principles the brand tonality as well as the brand guidelines. We approach environmental design by first developing a brief that really outlines what are the signage requirements. What are the deliverables and then what are the brand mandatories and then from there we work with a design team to develop a really comprehensive environmental design program that s authentic to the brand. And then once you feel comfortable with that we will develop a comprehensive plan for the signage.
And work really closely with the land planners. A project team and the landscape architect to make sure. It s cohesive. I ve worked extensively in environmental design.
Projects and in fact have worked on over 50 environmental design assignments. Including master planned communities mixed use communities and residential neighborhoods. So we re going to start with a creative brief that outlines the objectives the deliverables the target audience the brand mandatories as well as the budget. Then we re going to work with the design team to create a product that it s going to capture that big idea.
But also stay consistent within. The branding guidelines after you approve the collateral concepts. Then we re going to create the artwork to the specifications and then we go to production. The media s voice is powerful and influential.
So we re going to get coverage in the right media outlets with the right message. Our goal is to build awareness through key audiences such as the local and regional media room vip and thought leader events and then through strong social media campaigns. We re going to set clear quantifiable goals. But then we re also going to gauge the quality of the coverage that we get for you and then we have great relationships with print publications as well as tv networks as well as radio and then of course.
We have relationships with the hispanic media outlets and the trade organization s he influenced her for this project. Would be real owners. So what we have balanced and working with this group over the last 10 years. This you know cash is king incentives and other promotions like trips also speak volumes.
So we want to create some type of contests or promotions to really incensed the realtors and perhaps motivate a little friendly competition typical methods of communication like each buyers. We re finding that they go unnoticed. We d like to create some interactive videos and brochures to really not only educate the realtor. But help them to communicate the value to the buyer.
We d like to also and sent them to come out and just check out the property. We know that happy customers are successful and they can prove or return on investment first. We want to determine your key performance indicators that are most valuable to your success. So what are your sales objectives.
And what are your current conversions and how many leads do we need to generate and how quickly then will utilize technology and other tools to track your campaign. Every step of the way and determine the success really we want you to be a happy client. ” ..
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