inhouse marketing jobs This is a topic that many people are looking for. thetruthaboutdow.org is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, thetruthaboutdow.org would like to introduce to you Getting a Job in Marketing + What Kind of Salary You Can Expect . Following along are instructions in the video below:
“Guys welcome back to my channel. So today s video is going to be a a career video. I ve gotten a lot of questions about my job. I work marketing and i live in london.
And you re working marketing for about ten years now and so i thought i d go ahead. And do a whole video on it. So this is really going to be for people who are just starting out marketing or are interested in getting into marketing. Whether you re studying or already working and so i m going to mostly focus on how to get a job in marketing.
So the ins and outs of things that you might want to know. But also i m going to touch briefly upon what my average day of work looks like so i hope you guys enjoyed this and you find it useful and i m going to get stuck right in so as an overview. There are loads of different specialisms within marketing you can go into events you can go into digital advertising creative. They re just so many different categories and within those categories.
You also get different specialisms. So for example they re digital marketing. You can go into email marketing or social media. Seo ppc.
They re ready so. Many different specialisms you can go into so it s worthwhile thinking about what you want to do and you know if you re very. Young also if you have an internship or something like that giving everything a try so you get a feel for what suits you it s also where keep in mind where you want to go so. If your ambitions are to be a marketing director.
One day it s advisable not to be too niche. And if you are quite niche. Then still keep an open mind and try to get new skills so for example. If you re in email marketing.
You really want to be looking at gaining other skills. If you want to be a digital marketing director. One day because there aren t really directors of email marketing. You have digital direct digital marketing directors and you have marketing directors you have cmos.
But you won t really get someone who s only focused on email marketing becoming a director. So it s worthwhile keeping in mind that if you do want to go niche that you re still kind of gating other skills if you do want to progress up the ladder. Generally speaking the bigger the company the more niche. The roles you ll be able to find so in really big companies like coca cola or apple.
You re going to have you know at least one person. If not a team for email marketing for social media for all those different little sections. Whereas. If you work for a small company you re really going to need to have one person that can do everything or one.
Or two people so the smaller company generally speaking the more general and broad the marketing role you go for very big companies they want niche skills just because they have that many more people that they don t want lots of general marketing. People they re going to want people with very very specific niche skills. So that s something to keep in mind. Obviously with a bigger company you have lots of benefits you know often they pay more and benefits all that kind of stuff.
But with smaller companies you can often gain more experience. So it s definitely worth keep in mind. What you want if you want to go for a brand name on your cv or if you don t want you just want to get loads of really great experience. I think generally speaking from what i ve seen from the marketplace.
There is definitely a shift towards getting results type marketing. If that makes sense so my current role. Which is a more broad general role so you know i do mostly events. But that s just because it s what suits.
The company and its need. I also do a bit of everything and the brief. Very much is whatever gets the job done and it s very results orientated that way and i think that s common in a lot of b2b companies. So i work in a beauty.
Which means business business meaning we sell to other businesses rather than b2c. Which is consumer and selling to the customer or the public. So my job is very much about getting the results and for me. That means helping to generate good leads and making sure that sales team are well equipped kind of close deals.
That s very much a b2b kind of perspective. But whatever job you have essentially it ll come down to achieving results and it does vary how much freedom you get to do that in my current job. I do have quite a bit of freedom. But it is very much about whatever gets the job done so for us events work works really well.
But that won t be true of other companies. And perhaps even within the same industry. So for me. It s very much about getting results and seeing kind of those bottom line sales and as i said that will vary.
But it is very very results orientated another option available is to choose work either in house or on the agency side. So generally speaking agencies will be specialized either in digital marketing or creative services or pr. If you consider that under marketing and whereas in house is obviously slightly different and agency. You have clients and you ll have accounts that you work on whereas obviously.
If you re in house. You only have the one brand that you re going to work on personally speaking. I prefer working in house. I ve worked on both sides.
And i just really like the idea of kind of investing in a brand learning about its product and really learning how to sell them and market them whereas obviously on the agency side you have clients and so you have different accounts so you have more variety. I guess working with lots of different brands. But you don t necessarily get that super in depth knowledge. So that s something to consider where you whether you further variety or kind of really going in depth for me.
It s all about being in house. But obviously that s just up to personal preference in terms of the different levels that you can go in at and the different job titles generally speaking it goes at marketing assistant or coordinator. Marketing. Executive marketing manager in big companies you can then get senior marketing manager.
And then you can go up to marketing director. Or cmo. Which is a chief marketing officer. There is a lot of variation within the industry.
Though and you ll have and just different titles. So you ll get you know a marketing campaign manager or you know especially if it s specialized. While you have digital marketing executive or email. Marketing executives.
So that is a lot of variation. But generally speaking those the common ones or if you work for an investment bank. They have completely different job types all together so it starts off as analysts and then i think. It s associate and then it s like vice president.
It s really confusing and then you have director. Which is hire it s so confusing but generally speaking in most normal marketing companies it goes assistant executive manager and then director. I also thought it might be useful to go over what kind of salary you can expect at different levels. This is by no means definitive or backed up or anything.
It s literally just my experience of the job market. What i ve been offered what my friends been offered and what i ve seen it advertised. So not research at all it s just my experience of it. And it s also obviously specific to the london job market.
Please keep in mind that if you re based. Elsewhere. This might not be true. Where you live and often salaries are a lot higher in london.
Because the cost of living is so much higher. But i have a general kind of figures here from what i ve seen so generally speaking. I for a marketing assistant or coordination role you can expect anywhere from eighteen thousand to twenty six or twenty seven thousand for marketing executive anywhere from twenty thousand to thirty five thousand for a marketing manager. You can expect thirty thousand to sixty five thousand.
So obviously very big jumps and generally speaking the higher the role or the more senior. The role the bigger the difference can be in terms of salary range from you know every small company that doesn t have a lot of budget to kind of large companies at senior. Marketing manager anywhere from. 4000.
To 80000. Marketing director anywhere from forty five thousand to a hundred thousand plus. So obviously a lot of variation and i m sure you will babe to find jobs those levels. Which don t fall into those cellular categories.
But generally speaking from what i ve seen that s what the london job mark is like in terms of salary. It s really important to keep in mind. The single biggest factor on your salary will undoubtedly be industry. So it s something to pick very very carefully there is huge variations even at the same level between industries.
So you can get a marketing manager in one industry that will be paid completely differently from a marketing manager in a different industry. Generally speaking and this is just in my experience. The more glamorous industries like fashion or hospitality or retail. They will pay less than more kind of boring industries like finance or professional services and by professional services.
I mean accountancy firms or consultancies or law firms. They will generally speaking pay more than a job in fashion at the synapse similar kind of level just because if you think about it you know lots of people are going to want to work for burberry in their digital marketing and so there s no incentive to actually pay a lot of money. I m not saying that there we doesn t pay well i don t know how much they pay. But that s just an example.
Whereas professional services will often pay a lot more so that s something that you do have to kind of consider and keep in mind for me personally i decided quite early on that even though i love fashion. I didn t just want to be surrounded by beautiful things i can afford by i wanted to be able to earn a really good salary. Which is why i went down more of the kind of professional services fruit so for me that was absolutely the right decision. But that changes.
According to personal preference. So something to definitely keep in mind and i will say that just because you pick one industry. It doesn t mean that you re doomed to be in that industry for the rest of your life. I have made it my policy to kind of change industry.
Every time i change jobs just because i didn t want to be pigeonholed. But do you keep mind that it is a lot harder to do that so you will find it a lot easier to find a job in that same industry. Then you will kind of change industry. If you make practice of doing it all the time it does get easier.
But keep in mind that it s not as easy to change industry. Once you re already in one in terms of what a random average working day might look like it obviously really depends on what your particular specialism is if your role is very nishan. You work for a very large company. Then you will likely have less variation and someone who works in a smaller company who has more general marketing role and they have to do a bit of everything so that s one things that i really like about my job is that you know it s not a huge company so a lot of that i do have to do myself.
But because of that i do get a lot of variation. I will say in terms of events marketing. Because of the nature of it you will have kind of lull periods. And then you will have super crazy busy periods and for me we work on a quarterly basis.
So i will generally speaking have i d say two weeks out of every quarter. So every three months where it s literally just flat out mental craziness. I have to work 12 14 16 hour days. And it s just non stop and then the rest of the time you know sometimes i ll have very quiet periods and other times.
It ll just be kind of a nice and level of busy but because of events. That s just the way it works and you know the closer you get to the event. The busier you ll be and that s just the kind of nature of the job idea the moment because not as true from other jobs that i ve had but as i said it really does depend. But for me.
When it s not a vent time an average day will look at you know getting some marketing reporting figures. It will be setting up campaigns or doing you an email invitation it might be sourcing new supplies that might be checking out venues or might be menu planning or it will be you know planning. A new campaign might be brainstorming. It might be looking at the figures with the sales team you know it really does vary and a lot of it is kind of up to me what i do in that specific day.
But we just have kind of targets every quarter that we try and hit and a lot of it as i said is quite creative and how we do that so it really does vary. I ve put i ve specifically picked roles. Which have been quite varied because i don t like being born i do get bored quite easily. But if you re someone that likes to really get into depth or something then perhaps a nisha role and in a bigger company might be better suited for you i also wanted to go over some misconceptions in marketing.
So i think a lot of people have an opinion about marketing and whether that s as a profession or you know within that companies and one thing that i sometimes hear is that marketing is quite fluffy. So it s just about events and party planning and just fun stuff. And that could not be further from the truth. It is not fluffy at all and more and more it s very data driven.
So you know i think the company. I m at now is particularly data driven. But that s true more and more of every company at every role because essentially it all comes down to money. So you know marketing is a spender of money in general and with that always comes the need to rationalize that spend improve what you re getting is approving the roi of any investment or initiative.
So it s very very data driven you know we always have to back things up we have to produce reporting and that goes for everything whether you re doing a digital marketing campaign or you re doing an event. You always have to kind of quantify. The numbers that you re talking about so. It s really important to not think that it s some fluffy thing.
Which is just you know super fun all the time it s very very data driven. It s very roi driven. And so don t get into marketing thinking. That it s going to be some fun why because it definitely isn t the second misconception is that it s super glamorous and i m sure that our marketing jobs out there which already glamorous.
I personally haven t had any of them. But i m sure that aren t that in my experience. Most marketing jobs are not glamorous. It may seem glamorous on the surface.
But generally speaking it involves you know staying late and being the ones that prepare things and love the boxes around and do all that kind of stuff. So it is not glamorous. It s definitely a roll up your sleeves kind of job in my opinion and the more willing you are to do that the better you ll do in your career. And the third misconception is it s easy that kind of goes back to the first point.
But it s definitely not an easy job and especially with kind of marketing roles going towards a trend of having to prove the value and the worth of every last penny that you re spending. It s coming more and more hard so you know it s difficult to come up with really effective marketing campaigns. It s difficult think of events that are going to be really great or campaigns. That are going to be really engaging and you really have to follow through so you know you have to do the planning organization execution.
But also the reporting and analytics and the approving and so it s definitely not an easy job if you want to do it well. However if you like the kind of combination of being quite creative with being very driven by data and analytics. Then marketing could be a really really great option for you so i thought i would end this video. We have three tips on how to get a job in marketing.
My first tip is to gain experience. This is so incredibly important and whilst. I think it s great to have a degree in marketing. If you know that s what you want to do i think.
It s as if not more important to actually get real life experience of marketing. So personally for me i don t have a dream marketing. I just didn t want to go down that route so i studied anthropology instead and as far as i know it s never been a hindrance to me. Because i have real life marketing experience on my cv back up so it s incredibly important to do even if it s literally just having you know two weeks of unpaid work experience.
When your cv and it s better than nothing. So how have you do make sure you try and get experience on your cv tip number two is to customize your cv. So it s really important i think to read through the job description of the job. You re applying for and try to mirror that in some way in your cv.
I m not saying lying and making experience which you don t have but there are so many different ways to work things so i think. It s really important to look at the job description. Recognize what it s saying and the kind of person sucking for and trying to mirror that in your cv and rewording it in a way that will make it very appealing to the person. Receiving and reading your application and my third or final tip is to research.
The company that you re applying for this is especially important if you get to interview stage. It s so important to know what you re getting into you know something about the company. Because that really just shows commitment and enthusiasm about the job that you re applying for which is essentially what recruiters are looking for so that s it for this video guys i hope you enjoy it you found it useful. If you have any questions then leave them for me in the comment section below.
And if you enjoyed the video. Please do give it a thumbs up and as always thank you so much for watching. And i ll see you guys in my ” ..
Thank you for watching all the articles on the topic Getting a Job in Marketing + What Kind of Salary You Can Expect . All shares of thetruthaboutdow.org are very good. We hope you are satisfied with the article. For any questions, please leave a comment below. Hopefully you guys support our website even more.
“Hi guys! Welcome to my new Friday series! I m planning on covering a huge variety of topics but today s video is a career-related one covering the basics of getting a job in marketing, what kind of salary you can expect and what a typical day might look like. I ve broken down the content into sections and listed them all here for your convenience, in case you want to skip to a particular part:nnAn overview: 0:32nnAgency vs/ In House: 3:55nnJob Titles and Salary: 4:51nnWhat an average day could look like: 9:11nnMarketing misconceptions: 11:14nnTips on getting a job in marketing: 13:51nnPlease note that this is all based on my experience, particularly in London. It will likely differ according to what location you live in and what the job market is like. nn**************************************n nLink Love:n nBlog: http://www.chaseamie.comnInstagram: https://instagram.com/chase_amie/nTwitter: https://twitter.com/chase_amienPinterest: https://www.pinterest.com/chase_amie/nFacebook: https://www.facebook.com/chaseamieblog/nSnapchat: ChaseAmien nEmail: [email protected]**************************************nnMailing Address: nnPO Box 71117nLondonnSE18 9LRnUnited Kingdomnn**************************************nnDisclaimer: This video is not sponsored. Occasionally companies will gift me items however this will not affect my opinion if and when I do review said item. I will always mark reviewed items if it/they have been gifted. That said, the vast majority of items are bought with my own money. Some of the links used are affiliated. All paid-for content will be clearly stated.nn**************************************nnHave a question? I have a page on FAQs right here :)nnhttp://www.chaseamie.com/faqs”,
marketing, career advice, how to, getting a job in marketing, salary, job advice, job hunting advice, marketing in london, CV advice