“Are used just about everywhere. They nmake regular appearances in our social media posts. They they travel across platforms and they can neven carry the message of an entire marketing for really savvy brands. But how do hashtags work on different social nmedia.
Platforms. And how does this affect the way that we use them for business. These are some really interesting questions nthat. I ll try to answer inside this video hey.
It s chia from brand24 and today. I nwant to talk about hashtags specifically the different ways that hashtags are used nacross. Various social media. Platforms like twitter.
Instagram and facebook. So let s start with hashtags on twitter. Twitter is essentially the birthplace of hashtags nand. It all started with this tweet.
How do you feel about using the pound sign for ngroups as in hashtag barcamp. This was the first time that a hashtag was nused on twitter. And the message sums up how twitter hashtags are still being used today n to group together individual tweets that talk about a common topic. Basically hashtags on twitter.
Let us find nconversations about stuff that we re interested in so. We can join in and voice. Our opinions nor share. An experience brands can really easily use twitter hashtags to nengage in conversations about a certain topic or create a new hashtag to promote an event n like.
Smmw19 social media marketing world . If you use a pre existing hashtag make sure nyou take 5 minutes to see what it s about so you don t find yourself in hot water nlike digiorno pizza. Did when they turned the whyistayed hashtag featuring stories from ndomestic abuse. Survivors into a joke about staying for pizza.
Now what about hashtags on instagram instagram is all about images and each hashtag ncontains. A visual feed of all the posts that share the same tag whether it s displayed nin. The image caption or down below. In the comments section.
People tend to go crazy with instagram hashtags. Nwhich is what prompted insta to put a limit of 30 hashtags on each post. What this liberal use of hashtags on the platform ntells. Us.
Is that they play a key role on insta actually instagram is almost powered by hashtags nmaking their role in business. Kind of multipurpose here. But no matter what you re doing whether nyou re holding a contest. Or giveaway or working on a digital campaign.
You want to nmaximize the social media. Reach for your posts and make sure that as many people as possible nsee it so the best way to do that is by using trending nhashtags since these are the hashtags that people are nactively using it guarantees that the ig post. You spent so much time creating won t ngo unnoticed. Now how about hashtags on facebook.
So facebook. Hashtags work in a different way nthan. They do on instagram and twitter. This is because facebook itself is much more nfocused on people including those with private profiles.
Most people they don t really use hashtags on nfacebook unless. It s to express some kind of emotion like i ve been trying to nopen this jar for the past 20 minutes. No luck. Frustrated and they don t really search for hashtags nthere.
Either facebook. Is where you go to look for people nor friends and sometimes groups or brands that you like. But that doesn t mean that hashtags don t nhave a place on facebook on the contrary this means that hashtags non facebook have a much more specific use especially in business so a lot of brands they actually forego using nany facebook hashtags since as we mentioned people don t really use them to discover content or join nin on conversations. But all this changes when brands want to connect na series of facebook posts in this case.
Facebook hashtags become super nhelpful beauty brand ipsy is a really good example nof this they created a series of short videos on facebook nwhere they tested different products that could be found in their beauty subscription nservice. Even. Though. Each video featured a different nproduct that could range from foot peels to eyeliner tape.
They were all connected by the hashtag n. Crashtestbeauties. So anybody who watched one of their videos. Ncould just click on the hashtag and be taken to what is essentially a playlist of all the nvideos in that series helping viewers discover even more facebook content from ipsy.
I imagine that this would also work really nwell for fitness brands. Just invent your own hashtag like getfitwitharnold or something nmore. Clever and create content that shows people the best exercises for different muscle ngroups and then connect it all with your hashtag to show them workouts for total body nfitness. So this was just a really quick look at how nhashtags work on different platforms.
Whether it s to engage in conversation on twitter ndiscover new content on instagram or connect a series of posts on facebook of course they re also used on other social nmedia platforms like youtube linkedin reddit more albeit in different capacities. But the number one tip that i have for you nguys. Today is that if you use hashtags for business on any platform. Remember to track nthem.
See how many times they re used where they re nused when they re used and who is using them i ll try to cover how you can track all of nthis in another video. And that s all we have time for today. If nyou have any questions feel free to ask away in the comments section or just let me know what nelse you want to learn about and if you found this video helpful. Remember nto like share and hit that subscribe button to find out when the next video comes out n.
Which will contain even more tips on how to do all things in social media. Digital nmarketing. ” ..
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“The difference between how hashtags are used on social media platforms like Twitter, Instagram and Facebook WILL affect your (business) social media strategy. Whether you want to find opportunities to engage with your customers, help more users discover your branded content, or make it easier for your new followers to find more of the content they love hashtags play an important role in social media marketing and business. Here s a quick look at how hashtags work on social media u0026 how to use them on Twitter, Instagram and Facebook!nn#ChiaExplains is brought to you by BRAND24 – helping you track and analyze the buzz around your hashtags (and MORE) with powerful social media u0026 web monitoring.nnAnalyze and track your hashtags with BRAND24. Sign up for a free trial http://bit.ly/CE03-Brand24-FreeTrialn_nn#ChiaExplains how hashtags work on social media: Twitter, Instagram u0026 Facebooknn00:28 How hashtags work on Twittern01:11 How to USE hashtags on Twitter for businessn01:23 Hashtag TIP for Twitter (avoid making this mistake)n01:37 How hashtags work on Instagramn02:09 How to use hashtags on Instan02:22 Hashtag TIP for IG (use trending hashtags!)n02:34 How hashtags work on Facebookn03:08 How to USE hashtags on FBn03:33 Good example of how to use Facebook hashtags from beauty brand Ipsyn04:07 Hashtag TIP for Facebookn04:45 TIP for using hashtags on ALL social media platforms!nnCreator u0026 host: Chia-Luen LeennConnect with me on social media (and say HI!)nnChia on Instagram http://bit.ly/Chia-InstagramnChia on LinkedIn http://bit.ly/Chia-LinkedInnChia on Facebook http://bit.ly/Chia-FacebooknChia on Twitter http://bit.ly/Chia-Twittern_nnHashtags are used just about everywhere – they make regular appearances in our social media posts, travel across platforms, and they can even carry the message of an entire marketing campaign for really savvy brands… But how do hashtags work on different social media platforms – and how does this affect the way that we use them for business? These are some really interesting questions that I ll try to answer inside this video.nnLet s start with hashtags on Twitter:nnTwitter is essentially the birthplace of hashtags, and it all started with this Tweet: How do you feel about using the pound sign for groups? As in (hashtag)BarCamp? This was the first time that a hashtag was used on Twitter, and the message sums up how Twitter hashtags are still being used today – to GROUP together individual tweets that talk about a common topic. Basically, hashtags on Twitter let us find conversations about stuff that we re interested in, so we can join in and voice our opinions or share an experience.nnBrands can easily use Twitter hashtags to engage in conversations about a certain topic or create a new hashtag to promote an event – like #SMMW19 (social media marketing world). If you use a pre-existing hashtag, make sure you take 5 minutes to see what it s about, so you don t find yourself in hot water like DiGiorno Pizza did when they turned the #WhyIStayed hashtag (featuring stories from domestic abuse survivors) into a joke about staying for pizza.nnNow, what about hashtags on Instagram?nnInstagram is all about images, and each hashtag contains a visual feed of all the posts that share the same tag, whether it s displayed in the image caption or down below in the Comments section. People tend to go crazy with Instagram hashtags, which is what prompted Insta to put a limit of 30 hashtags on any post. What this liberal use of hashtags on Instagram tells us, is that they play a key role on that platform.nnActually, Instagram is almost POWERED by hashtags, making their role in business kind of multipurpose here. But, no matter what you re doing – whether you re holding a contest or giveaway, or working on a digital campaign, you want to maximize the social media reach for your posts, and make sure that as many people as possible see it. The best way to do that is by using trending hashtags. Since these are the hashtags that people are actively using, it guarantees that the IG post you spent so much time creating, won t go unnoticed.nnNow, how about hashtags on Facebook?nnFacebook hashtags work in a different way than they do on Instagram and Twitter. This is because Facebook itself is much more focused on people – including those with private profiles.nnMost people don t really use hashtags on Facebook unless it s to express some kind of emotion, like I ve been trying to open this jar for the past 20 minutes. No luck. (Hashtag)Frustrated . And they don t really SEARCH for hashtags there either. Facebook is where you go to look for people or friends – and sometimes groups or brands that you like. But that doesn t mean that hashtags don t have a place on Facebook. On the contrary, this means that hashtags on Facebook have a much more specific use, especially in business.nnSo, a lot of brands actually forego…nn(See vid for details)”,
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