“Miles here miles becker calm. This video is how to do a basic content audit. Audit. So you can identify the similar topics and create seo silos with the content ve already published on your wordpress blog now an seo silo is an internal linking structure that allows you to connect the relevant posts on your website in such a manner that it drives up your best posts for the highest potential traffic.
It ll drive it up in the rankings by kind of leveraging your linking structure now i ve already created a video that explains the structure. It s a whiteboard video. I ll show you how to go find that video next in a second. But right now you need to know this video is about how to actually export all the content from your site.
We re gonna get into spreadsheets and you re gonna see exactly how to work with the output from a couple of tools you re gonna learn about to actually identify the posts and where those links go so first thing we re gonna jump on the computer i want to show you where to find the seo silo video. If you re on youtube simply search for miles beckler seo silos click search and you ll see it s this top one the seo silos made easy this will teach you on the whiteboard. The basic linking structure. Then you need to use a specific plugin inside of your wordpress site.
It s called export. All urls is the plugin you can see it s right here. It s got this kind of i don t even know what that icon is but this is the one just so you know when you see it when you re inside of your wordpress dashboard. Which is where i m at here it lives under the settings tab and then you just go to export all urls.
This is what it brings up for you is this listing here. So what i ve done is i ve clicked posts and i ve one of the urls and the titles. If you have multiple categories definitely dump out your categories. I run everything in one blog category.
So that doesn t matter and then we want published and that s it choose a csv click export now which i m not going to do because i ve already done it. And what you end up getting is a basic csv. Which is a spreadsheet that looks just like this. It s pretty much barren.
There s no real info on it other than every single post. That you have it s got the title of the post here in column. A it s got the actual url of the post and you can see it does a little bit of weird things with like the ampersands and maybe the apostrophes not a big deal you ll know what you re working with here. So this is the base of what we work with right.
This is the core of the audit is the whole. What did i create what posts do i even have it organizes them here in alphabetical order for you and then you need to start putting in some work on the spreadsheet. This is what my spreadsheet looks like now that i ve spent a lot of time and actually hired some help to organize all of the ideas and this is your goal. This is where you want to get to and there s two new columns that were added we have the main tags and i ll explain exactly what that s for in a second and then we have the silos column and you can see up top.
I ve added the tags that s relevant to the main tags and then i ve also added the silos and you re gonna learn exactly how to work with this now the key idea here to get started is that you want to group your content into between 6 8. Main categories. No i don t use the category structure. Because i want all of my blog posts in one blog category.
I use tags in order to identify each and every post. So what i do is i go through the spreadsheet line by line and i identify. What is the topic of this post. Each post is able to go in one tag.
Only that s a big challenge. I m telling you this is really challenging. But it s very important for you to really focus in on the six to eight core categories of content that you re publishing. You create a tag name.
And then you go back into every single post. And you add that tag let me show you what that looks like on my spreadsheet. Here. And trust.
Me this this took a lot of time to figure out. I ve worked with it and reworked with it many times. So we re in this column here and you can see facebook advertising. I have a mindset category.
I have an online business search engine marketing sales funnels email marketing and i think. That s it i ve got my kind of master list of tags here again. I m not i didn t declare these as i was gonna write about before i started my blog. I simply started writing.
I simply started putting these posts out i simply started sharing what i know what i m interested in writing about what i feel is helpful to you and now i ve looped back and i ve been able to categorize them all into these categories. I think i have 7 1 2. 3. Yep.
I have 7 total then you go into every single url and you add the tag. So you actually tag the post with one of seven tags. 6 to 8. Is your goal so what i ve been able to do once i tagged.
It is i had my developer go into my child theme and customize it to where he added. The different tags right here on top of my blog role so if you re on miles bechtler comm and you click blog the first thing you see now is my little tagging organization here up top and if you want to go search all of my posts that are about facebook advertising. You simply click that link that he hard coded into my blog. Role and now it brings you to the tag blog role.
You could see up here in the url. It says tag and then it s the facebook advertising tag so these are all of my posts. That are about facebook advertising and if we go back you can see this works the same for email marketing. You can go.
And you ll see all of my posts about email marketing etc. Etc. So the first key takeaway is that you are able to use this effort. This audit to create better user experience for your individual readers.
And that s what i ve done here so. When someone gets my blog and they look at my blog. They can find the topic they re most interested in i can also display these types of navigation in different areas on my blog. If i want.
But that s not the core of it what we really want to do here is build out the silos and that s the next level you see we need to create these first six groups to eight groups or six tags to eight tags that we group all our content. In to then identify the sub topics. Where our silos will live. Now are my silos.
I m still building this out is in the letter d and so far. I ve identified that i have a niche. Based silo blog law of attraction personal development..
Opt in pages and seo now. I m not done these are just the first i don t know six or five six of them that i m currently working on that are the easiest for me to identify i go through one at a time and i m working the silo structure that you learned about in the previous video or the video you watch next on the white board. Where we discussed how silos work. I implement that linking strategy based on what i identify here you can see i m color coding them right.
I ve got the youtube is red my niche posts are yellow. Personal developments. Blue and the seo is green and you can see over here. My silos.
I ve identified. Which post is the top of my silo now. I ve identified this is the top of my silo right here. And what i m ultimately going to be doing is oops.
I didn t mean to open up now i go look through all of my other links that are blue. I will go to this post and make sure it links back to the top of my silo. Then i go into the next post. That s been tagged for personal development.
Under my mindset category. I ll open it up and i will make sure it links back to the top of my silo. Then i go into the next one. I think you re noticing a pattern.
I go into this post here. I go in and make sure that the content in that post links back up to the top of my silo. So then you ll see i ve got the top of silo identified and call an e. So i have my seo post.
Here my learn seo is my the top of my seo silo and you can see everywhere. That s green. I would go in to the actual post here i would edit the post. I would use an in text link to link this post back up to the top of my silo.
Okay. I have to but in here for a quick second to make sure something s abundantly clear all of your sub posts. That are linking up to and supporting the top of your silo need to link to each other now when i originally publish my content. I m always internal linking my relevant posts with each other which is why i didn t say it in the initial recording.
But i thought that could maybe get lost in translation. Again be sure to watch the other video. Where we re on the whiteboard. So you can see me out the linking structure.
And i m gonna go right back into the spreadsheet with you here so the top of my silo is here which means this post. Not only links up to my silo. But it needs to also link to another post in the silo. This post here will link up to the top of my silo and it will link to the next post in my silo.
You want to let relevance kind of run and guide you on these different links. When your internal linking between your posts. But always each post needs to have one link out and one link in so it can be guaranteed to get crawled by the spiders had to butt in and make sure that was abundantly clear enjoy the video and be sure to catch the other one cheers and that s really the process. It s actually quite simple.
I did not add the the kind of tag linking on the top of my blog role. I didn t do that myself. I hire. I have a developer who s in the philippines who does that for me you can hire someone on fiverr potentially definitely on up work you can find someone to create and modify your child theme for you.
But the really really big idea here is that you want to eventually get where you re organizing the core content pieces in the silo structures. You learned in the other video you identify. Which post is the top of the silo and then you identify all of the other posts that you ve already created which are relevant and supporting ideas to that top silo post. Then you go in you edit them you make sure each of them have a link back up to the top of your silo and one by one you go through each of those silos inside of each of those tag categories.
You created and you are able to create little micro webs of links that the search engine spiders will pick up on they ll read they ll realize when you start linking all of your different seo posts up to that one learn seo post. They understand through your internal linking structure. What post on your site is the most relevant to the phrase seo or learn seo and you do this so on and so forth. If you re in the gardening niche.
You go back through your posts and you find your main core categories set of your tagging system. And then identify your sub silos. Within. That.
And you can then interlink them all together to boost up your posts your container gardening your greenhouse gardening whatever those key core kind of categories are you identify the best post. You have that you want to rank for those short tail keyword phrases. Then you go into all your other supporting content and you link it back up to the top that is it i hope you found this video to be helpful. It takes a lot of time working through these spreadsheets.
But it s ultimately gonna make for a better user experience for your users. It s gonna make for a better experience for the search engine spiders. It should get you increased rankings in the search. Engines.
Which means more traffic and more leads for you that s the ultimate goal. That s how you grow a successful business online. If you ve enjoyed this video give me a thumbs up if you like this style. Where we ve shown you within the spreadsheets and in actually on the computer working leaving a comment.
Let me know if you enjoy learning in this style of video. So i know to make more of these videos for you any questions you can get at me in the comments below. But ultimately i thank you very much for your time be sure to subscribe. I got another video coming out in a couple of days.
If you haven t seen my free course. Yet be sure you click on the little book that pops up here on the end screen you can get my free seven step process from side hustle to a million dollar business. I just click on that and you ll get it free on my site. And there s a it s all waiting there for you all.
The information is out and available to you requires taking a lot of action and my channel. My videos my free course are all designed to help you take the right action to create a successful business online. I thank you very much again for your time. And i look forward to connecting with you on the next video.
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“This video shows how to audit your content for SEO. You will see how to organize your content with SEO silos so the search engines fall in love with your site and give you more traffic!nnthe first video in the SEO silo series that explains what a silo is and maps out how to create one can be found here: https://www.youtube.com/watch?v=NT5qlMCqx4UnnPersonally, I m not the type of person to map out a big silo plan and execute it one post at a time That just doesn t work for my personality!nnI m more of the kind of person who just blazes forward creating content and making progress as best I can.nnThen after creating hundreds of posts I run a website audit to understand what I ve created and to group the relevant blog posts together into SEO silos.nnYou will learn my exact process for this type of search engine optimization content audit in this video.nnThis is one type of an SEO audit but honestly, it is mostly a content audit. A full site audit for SEO would get deeper into the domain authority, page authority, search volume, rankings of each post.nnThere is a time and place for a full SEO audit, but if you have completed a 90 day challenge or have been blogging for some time and have a lot of disconnected content pieces on your site… nnThis type of content audit will help you improve the rankings of your best and most valuable posts!nnFirst you will learn the exact WordPress plug-in I used to export all URLs and titles into a spreadsheet so you can work with it later.nnThen you will learn how to organize the content at two separate levels using WordPress tagging function and also internal linking.nnWe build out all of the organization in the spreadsheet first through adding two separate columns one for the tags the other for the silos nnThen you go on page in the WordPress dashboard and actually implement the linking structure for each silo and add the appropriate tags to each post.nnThe main goal is to stay focused on 628 categories that all of your content groups within. You should only give one specific tag (usually representing a category) to each post. This forces you to get extremely clear on your core content areas.nnYou will also see how I was able to lay out the tagging system onto my blog roll to help for the user experience in viewing my content on my website too.nnHelping users find more content they are interested in is key to increasing page time, page views, and all of those metrics Google likes to see from users spending time on your site.nnIf you enjoyed this video and read this description to the bottom, be sure to leave me a comment and let me know! ;)”,
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