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“Is full of fun. If you know how to enjoy. It it s 1959 and and mars. The bar.
Not the company comes up with a catchy slogan. Yet a day helps you work rest and play. It was so popular and memorable that the slogan was used for over 30 years. So what makes a good slogan.
It eats into your subconscious and it becomes a part of your everyday dialogue and i think when a slogan can do that you re on to a winner. The catch nurse of a slogan is really important because it s all part of the codes. We want people to remember things and catchiness and good alliteration helps you remember i always think there s two different areas. Where a successful slogan can live.
Is is the concert slogan. The marmite slogan. You love it or hate. It.
There s a great concept. There that people can create a dialogue about your product. And is the lyrical melody slogan. So where there s a rhythm in eden.
What s being said a good example of that is take it can it s got that right rhythm. Have a break have a kid get a good slogan. Say would be finger licking good you know ksc ran for a long long time it tells you something about the product. It tells you gonna beat you with your hands.
It s gonna tell you it s delicious and it s going to tell you that over and over again and you will always remembered why it s unusual why it s different and why you want to buy it again a great slogan would be apple. We think different when it s applied to a piece of advertising. It says to consumers be part of this bunch of mavericks that who will change the world if you re an ms. Or ye.
It s a challenge. It says you need to think different and of course. That s what they do and great slogans. Get people to act in a way that the company wants them to act.
So what s in it for the brand once you ve got a cracking slogan. A slogan becomes a common currency. So i can say to people just do it and everyone will instantly know what brand. I m talking about what s behind that company s ideas.
Why they do the things they do is they just need to remember three words. Eight letters and they understand exactly why that company is doing what it s doing. But do slogans really stick in the mind of the public time for a little memory recall test. I m loving it because you re worth it l.
oreal. Estee. Lauder or something i m not sure. I heard this many times in adverts.
It gives you wings red bull maybe she s born with it maybe. It s walk taste the rainbow skittles. It s like a jelly or something like that once you pop you car. Oh.
Please just do it. Oh. Thank you well done so good recall for my straw poll. But recalling a great slogan can lead to a great problem mars had to change its famous tagline.
After finding itself out of step with obesity and health concerns mars spend years and years. Telling people and mars the day helps you work rest and play and of course. They haven t used that for i would guess. Fifteen or twenty years that s how things can go wrong.
If the market changes. The sector changes you urgently need to tell people a different message. It s very hard to shift something you spent twenty years thirty years. Telling people.
But even if you can change the message isn t the slogan dead in this digital age. It s absolutely vital that you have these codes like brand slogans in order to maintain your brand equity. The days of just sitting there and enjoying a 60 second commercial and a seven second that shot is long you ve got six seconds to sometimes to embed a concept in somebody s mind. And what your brand stands for so i think even more so now the digital age slogans are alive and kicking and what about our marketers favorite slogans they love beans meat heinz consider great alliteration the diamond is forever.
Everyone thinks in floating in bins. Dear. It didn t. Mr.
Beard mash. Get smash. It s a very old one and those like i remember the commercials when i was a kid. I care underlined.
The wonderful everyday. Ike is a beautiful thought weirdly enough l. oreal because i m worth it which i don t understand why. But it s one of those that always remember hello.
I m james right thanks for watching marketing medium. Money to check out more online videos just click on the boxes. And don t forget to subscribe to the cnbc life channel at the bottom of ” ..
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