entrepreneur logos This is a topic that many people are looking for. thetruthaboutdow.org is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, thetruthaboutdow.org would like to introduce to you Top 5 Common Logo Mistakes in Brand Identity Design . Following along are instructions in the video below:
“Folks and welcome to another video from myself. Today were going to be looking at at common mistakes and logo design. Know if i was to ask 10 logo designers they are 5 biggest bugbears were with logo design. I m pretty sure would all come by with quite a few similar ones today i want to talk about the 5 which i feel affect logo design.
The most and can basically make for a. Very poor logo here s my number one suitability now how often do i see logos that have been designed because it s what the business owner likes i could probably have lost count on how many times. I ve seen that now yes. It s your business and you want to like the logo that you have which is selling your services or your products.
But the logos. Not for you the logo is to attract new customers. So your logo should be designed for them shouldn t it shouldn t be designed for you so. What you need to do is you need to study who is you re targeting you need to find out where they hang out what colors do the like where do the wood.
How do they spend the social time by building up a picture of your perfect customer then what you can do is you can build a brand identity. The specifically targets then yes we want the sale our services to as many people as possible. But by having a target and being very specific you ll have more success with that type of person. And you will get residual sales from other people who maybe the logo isn t specifically targeted at but by building an audience then you will start to creep your brand out sideways.
I with that audience. But by creating a logo..
Which is designed just for you then it s precisely that it s just for you it s not going to help you attract and build a customer base so if you re a designer designing a logo for a customer or you are hiring a logo designer make sure that the logo is designed for the audience that it s aimed at and not for the business owner problem number two designing your logo as a bitmap. If you design your logo as a bitmap graphic. It s going to look great the size. It was designed that but if you need to make your logo beggar say for some signage or for going on the side of a vehicle.
You re gonna run into problems. Because bitmaps the bigger you make them the lower the quality they start to get all pixelated and blurred you can go smaller that d be fine. But if you want to go bigger not gonna work i m afraid so what you need to make sure is that when you have your logo designed that it s a vector graphic. So an eps file designed in adobe illustrator or coral.
Draw something like that because with a vector graphic. You can resize. It any size you want size of the moon. And it would not lose any quality.
Very very small size of a stamp still going to remain pin sharp and you only need that one file that one file can be sized and saved for whatever you want with a bitmap graphic. If you want different sizes. You re gonna have to create that file at different sizes. So it s a lot more work as well so make sure when you re having your logo design that you specify you d like it to be designed in a vector file format problem number three making your logo design far too complex again a bit like bitmap graphics.
You get your logo designed and it looks great you ve got everything you want on there. But if you want to meet your local..
Quite small how do you think that complex logo is going to look. It s going to be really difficult to make out all of that detail at very small sizes. So ideally your logo should be simple look at all the big brands look at night look at apple. They re all they re just so simple so you need to think that way to when you re having your logo created try not to over complicate things try to boil down your brand identity to its simplest form and then you could always get in the more complex messaging through your marketing.
You don t have to get everything into the logo. It doesn t have to say exactly what you do all in one place get something. Which is going to be recognizable works well on a page or on a screen. And you can build around it before using stock images and clipart in your logo.
Now this isn t something that a professional local designer would do well at least. I hope not but you will find that if you go to sort of the competition type websites for the local design or cheaper ones like fiverr you run the risk of the designer. And i say that loosely using stock clipart or stock images for your logo design. They ll pull them off.
They ll add some text and they will pass on to you and you re. None. The wiser you re happy you love it you think it looks great and you go and start using. It the problem is stock images have very.
Tight guidelines and one of those guidelines is that you cannot use stock photography. As part of a logo to trade off of so please double check that when you re having your logo designed that the designer is creating your logo from scratch now even from scratch..
You want to make sure that they re not copying someone else s artwork or a piece of stock because that s just as illegal. It s going against copyright. If they have that trademark you re in serious trouble. And you could end up being fined for an awful lot of money so make sure.
When your logo is being designed that it is completely 100 original number five diy logos. If your truth hurts you go to the dentist. If you have the need for surgery you go to hospital. And you have surgery done by a surgeon.
If you need something designed you use a professional designer. It s what we re trained for you may think you got you know you have microsoft word and you can knock together a design and that will do really you are you you don t value your brand at all by doing that yes. It may be quick yes. It will certainly be cheaper.
But you re just shooting yourself in the foot. You should really be taking the advice and services of a professional designer who will make sure that what you end up with is exactly what you need now there s a difference between wants and needs. But they will make sure they give you what you need for your brand. Please don t be tempted to tinker away yourself.
If it s not your professional career. I d say the same as well by using places like fiverr and competition websites those tend to be populated by amateur designers..
And you will run into some of the problems. Which i ve already mentioned in this video. Because they re not entirely up to the grade of creating a professional mobile design. So please just think carefully before you jump in and try and create your own logo or go down.
The cheaper route of something like fiverr reach out contact. A professional designer. They ll be more than happy to have a chat with you find out what it is you re looking for and you know give you a quote and let you know what the benefits are of using them as opposed to someone that doesn t quite know what they re doing so that s my top 5. Common mistakes in logo and brand identity design.
There are a lot of others and i m sure i ll touch on those in future videos as we go through and really explore the world of logo and brand design. But if you steer clear of those five issues that i ve mentioned today you re off to a really good start and your brand identity. It s going to look spot on i hope you find the video useful today. If you have make sure you give it a like subscribe to my channel.
If you haven t already and i d love if you could share it with your friends on social. It really helps me to build that audience that i m trying to achieve until i see you next time stay creative folks music you ” ..
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“There can be many pitfalls when it comes to creating the perfect logo design for your brand. In this video, I talk through the top 5 common mistakes that I see when it comes to designing logos.nnBy watching this video you ll be able to avoid them :)nnnStay Creative!nColnn#logomistakes #logodesign #logosn——————————nnWant to learn more about brand and branding from me and join a community of like-minded people?nnJoin my free Rock Your brand Facebook group at www.rockyourbrand.co.uknn——————————-nnYou can also find me on these other platforms:nnTwitter: https://twitter.com/pixelscolnFacebook: https://www.facebook.com/PixelsInkDesignnInstagram: https://www.instagram.com/pixelscolnWebsite: http://www.pixelsink.comnn——————————-nnIf you are growing your own YouTube channel, then you need TUBEBUDDY:nnhttps://www.tubebuddy.com/pixelsink”,
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